How to reduce your websites bounce rate in 5 minutes or less

Bounce RateFirstly, let me explain what a “bounce” is in terms of a website. Many people think it’s when somebody lands on your website but then leaves without visiting any other pages, but this isn’t true. A bounce is when person visits your website but leaves before a specific time frame deemed relevant by the search engine. This means that even if they visit your homepage, and only your homepage, providing they spent enough time on it then they will be classed as a non-bounce.

Many people also claim that the bounce rate of your website has nothing to do with your search engine rankings, but of course it does, both directly and indirectly.

The Direct Impact of Bounce Rate & SEO.
Google strives itself in delivering the best & most appropriate results for given search terms. The bounce rate of a website is an indication as to how engaged the visitors are in the content, and generally the better the content the more they are going to engage. Do you really think Google is going to ignore such an important factor when delivering search results? I don’t think so.

The Indirect Impact of Bounce Rate & SEO.
If the bounce rate of your website is low then it generally suggests you host quality & in-depth content on your website. A website with higher quality content is of course going to perform better in search engines than a website with not so good content. Therefore the bounce rate can be used as an indication as to how good the content is that you’re writing, and if it’s high then it can be a taken as a kick up the a**e to put more effort in!

Improving your bounce rate with one quick change.

So now that you’ve got a better understanding of what a bounce is and why it’s so important to keep your bounce rate down we’ll look at how we can improve it.

The trouble with the way Google works is that it determines the Time On Site based on the time the user entered the page and the time of their last page view. This is all fan-dabby-dozy providing the user moves to a new page before the allotted time allocated by the search engine that we mentioned earlier, but if they don’t then unfortunately they’ll be recorded as a bounce. Even though they’ve been recorded as a bounce, the user may actually still be reading through the content on your website but all because they left without clicking a link Analytics will never know the amount of time they spent on the site.

What we can do though with some clever use of Google’s Event Tracking API is remind Google that the user is actually still there on the page, even if they haven’t yet browsed to another page.

By adding the bit of code below to your website you’ll let update Google every 10 seconds and let them know that the user is still there, this will give you a better picture of visitor engagement and a more accurate recording of Time On Site. After adding this code to your website you’ll be able to see the changes immediately in your Analytics control panel and after 24 hours you should have noticed your bounce rate has been dramatically reduced. This is because Google can now clearly see that these users have actually spent enough time on the site for them to deem relevant.

Simply add the code below to your pages right before your closing </body> tag:

&lt;script&gt;// &lt;![CDATA[
(function (tos) {
window.setInterval(function () {
tos = (function (t) {
return t[0] == 50 ? (parseInt(t[1]) + 1) + ':00' : (t[1] || '0') + ':' + (parseInt(t[0]) + 10);
})(tos.split(':').reverse());
window.pageTracker ? pageTracker._trackEvent('Time', 'Log', tos) : _gaq.push(['_trackEvent', 'Time', 'Log', tos]);
}, 10000);
})('00');
// ]]&gt;&lt;/script&gt;

& if you’re worried that this code may not be “White Hat” then you’ll be glad to hear it was taken directly from Google’s own Event Tracking API.

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About the Author:
Born & raised in England, Dale is the founder of Living More Working Less & he has been making a living from his laptop ever since leaving his job as an electrician back in 2012. Now he shares what he's learned to help others do the same... [read more]

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