Starting From Zero Review – Scam by Fred Lam or Legit?

Born & raised in England, Dale is the founder of Living More Working Less & he has been making a living from his laptop ever since leaving his job as an electrician back in 2012. Now he shares what he's learned to help others do the same... [read more]

Fred Lam’s ebook, “Starting From Zero,” is a dropshipping program where he demonstrates the 5-step framework for making money online.

Starting From Zero Website Screenshot

However, there is a major issue…

Is there any truth to the claims made in Starting From Zero?

Or is it just another con that you should stay away from?

Before spending your hard-earned money on the program or looking into alternatives, this honest review of Starting From Zero will help you fully understand Fred Lam’s ebook to help you decide if it will actually be worth it.

So without further ado, let’s dive right in.

What Is Starting From Zero?

Fred Lam created the dropshipping program Starting From Zero, in which he helps his students start and run successful online businesses. The ebook is available in two formats: audio and digital.

This ebook is sold online for $1.99 and trains students how to create their own online store, source products, and target the right audience while multiplying their profits using the same process over and over again.

It explains the basics behind making money with an eCommerce business, specifically a dropshipping company.

However, Fred’s funnel starts with the Starting From Zero ebook, where he invites students to join him and a group of people with similar objectives.

After making the purchase, students are sent to Fred’s website, where he requests payment for upsells. There are several of these upsells, and in the Starting From Zero Up-Sells section of this study, we will examine what is contained in each one.

Although one might say this book is a sure shot for only two bucks, it’s important to take note of the word “funnel,” which is one of those marketing tricks that are used by smart marketers to get people in, as there will be other payments that will be needed to be made along the way in order to fully benefit from and make use of the program.

Who Is Fred Lam?

Fre Lam Photo

The Starting From Zero program was developed by and is owned by Fred Lam. Fred Lam worked as a dishwasher a few years ago. He was quickly introduced to the world of Internet marketing, and today he is a successful entrepreneur and the CEO of multiple companies.

In 2008, he launched a company selling items online, and it was highly successful in its first year. But at the end of 2008, his company failed, and everything was gone. Fred was on the verge of bankruptcy when he decided to reinvent himself, “Starting From Zero,” and establish an influential business.

Fred is a real person behind this program, unlike many other ClickBank products where they only employ a fictitious owner to advertise their product. The book is available for purchase on ClickBank for students.

With only a laptop and a kitchen table as his workspace, Fred claims he essentially started his business from scratch. Over time, he managed to build an online store that has made him millions of dollars.

He now intends to impart to his students the traffic-buying techniques that have helped him amass millions. He is also a prolific writer, a multi-business owner, and a young visionary who enjoys inspiring others to follow in his footsteps.

In Starting From Zero, Fred continues to impart the knowledge he has already shared with thousands of students around the world.

Starting From Zero Up-Sells

As you already know, Fred will ask you to purchase his $1.99 book, which reveals the precise blueprint for his success.

The book by itself won’t be sufficient to create anything. However, it works well for attracting leads and potential clients.

Several other offers will be made available to you when you buy the book, and to give you a better idea, the “Starting From Zero” sales funnel is broken down below.

  1. B.S. Framework
  2. eComprenuer
  3. Influencer Masterclass
  1. B.S Framework

Following your purchase of Starting From Zero, you will be presented with this upsell. The BS actually stands for Brilliantly Strategic, not the conventional meaning for BS, and it has a one-time cost of $47.

In order to increase traffic to their online businesses, this offering tries to teach students about media-buying tactics.

  1. eComprenuer

This add-on is a 12-week training program where Fred Lam will guide you step-by-step through the process of starting an eCommerce business. The price is $147 for the first three months, followed by $49 per month.

Additionally, you will have access to some automation tools that will support your brand-new online business and are excellent for both Facebook marketers and Shopify drop-shippers to generate clicks and conversions while also saving time and money.

  1. Influencer Masterclass

The up-sell is priced at $197, and it is a product that teaches students about influencer marketing, which is essentially effective in growing an audience on Instagram by using the influence of people with bigger accounts in specific fields or niches.

Users can take advantage of this to grow their Instagram following and brand, which will help them promote and sell more products.

How Does “Starting From Zero” Work?

Fred shares his five-step method for earning money online in this program. We’ll examine the Starting From Zero 5-step process in more detail below.

  1. Store Creation
  2. Inventory Arbitrage
  3. Targeted Visitors
  4. Profit Multiplier
  5. Rinse & Repeat

Step 1 – Store Creation

In this step, as the name suggests, you will create your store. You will be given the tools necessary to build and launch an online store.

Step 2 – Inventory Arbitrage

Dropshipping outperforms other types of eCommerce companies in this regard because it is easy to set up an online store without having any inventory or shipping anything yourself.

Inventory arbitrage is the practice of selling products at a much higher price than the price at which they must be purchased.

You can still sell items even if you lack the resources to create them yourself without putting any of your own money at risk, and you don’t even need to worry about finding a place to store them or figuring out how to distribute them.

Step 3 – Targeted Visitors

With the third step of Starting From Zero, Fred teaches people how to use Facebook ads to get strictly targeted visitors.

You can drive targeted traffic to your store to increase sales because driving traffic to your company is essential to its success.

Step 4 – Profit Multiplier

The profit multiplier part shows students how to add value to customers’ purchases so that they make more money, that is, how to scale and get more money from customers while providing real value. In marketing terms, this is called a sales funnel.

Every business owner wants to get the most out of his customers, which is key to making more profits because the more money a customer spends, the more earnings and traffic the business gets.

Fred also shows some other alternatives to multiplying profit, which include creating micro-niche websites, tips for selling off your website, outsourcing, and so on.

Step 5 – Rinse and Repeat

Finally, the rinse and repeat part of this program, which is the last step of the five-step system, shows how to scale up by launching other businesses where you’ll learn how to rinse and repeat the process.

With this system, students can put their current store on autopilot and create more businesses that they can improve, scale up, or sell over time.

Who Is Starting From Zero For?

Just like any other dropshipping program, Starting From Zero is meant for anyone who wants to start an online business.

This means you have the freedom to choose what you want to sell, what price you want to charge, and how you want to do it.

With “Starting From Zero,” you can start your eCommerce business and ship products worldwide without any previous experience or investment in inventory or shipping.

The main focus of the Starting From Zero program is to help you hit the ground running as an online business without having to put in as much effort as you would have without access to the course.

Starting From Zero Pros and Cons


  1. Fred Is a Successful Marketer
  2. Money-Back Guarantee
  3. Training Is Legitimate
  4. Real Testimonials
  1. Fred Is a Successful Marketer

As the best-selling author of Rich Dad, Poor Dad, Robert Kiyosaki has written the foreword to the book, and Starting From Zero has his endorsement.

In addition, Starting From Zero’s creator, Fred Lam, is a legit and successful marketer, and unlike other scam products or programs where the identity of the owner isn’t made public or the real creators are hiding behind fake names, Fred Lam is actually legit as he provides value through this program.

  1. Money-Back Guarantee

Starting From Zero comes with a 30-day money-back guarantee. If for any reason you don’t like this training course, you can ask for a refund.

  1. Training is Legitimate

The eCommerce system works because this 5-step system is a legitimate course on the eCommerce business that has been proven to be legitimate.

  1. Real Testimonials

This program provides real testimonials, as big names like Robert Kiyosaki and Grant Cardone also recommend Fred Lam’s training.


  1. Upsells
  2. You’ll Have to Pay For Traffic
  3. The Business Model is Hard and Costly
  1. Upsells

The sales pitch for the Starting From Zero program and the whole funnel are not honest from the beginning, which causes a problem.

There are probably too many upsells that are needed to make this system work, which will require users to spend more money than they initially anticipated.

Most people were probably drawn in by the $1.99 price tag, but to set up this business adequately, users will need to spend more than that to get the full value of the course and likewise proper training.

Also, we will need to factor in the cost of hosting this website and store and the advertisements that must be kept in place.

  1. You’ll Have to Pay For Traffic

Advertising and traffic generation strategies will require payment, as was already mentioned.

As opposed to the name ”Starting From Zero,” you will need to set aside more funds for these methods apart from the initial upsells, as the traffic methods that Fred teaches are quite expensive.

So, it’s better to know what the true cost will be and plan ahead of time to ensure it’s something you can afford.

  1. The Business Model Is Difficult and Costly

Starting an eCommerce business is not for everyone, and not only will expenses keep rising, but it’s also hard to execute.

It is important to understand that starting an eCommerce business has its own challenges and drawbacks. These drawbacks could be financial in terms of hosting, advertising, or traffic.

Other factors could include dependence on third-party companies, the need for goods to be stored and sent elsewhere, potential problems with refunds and returns, etc.

When compared to affiliate marketing, our preferred online business model, we personally think this is a challenging and expensive online business approach, especially for newcomers fresh to the internet marketing field.

Is Starting From Zero a Scam?

It’s safe to assume that you are interested in learning whether or not Starting From Zero is a scam if you have reached this section of the review.

There is no doubt that Starting From Zero is effective and genuine. However, the major drawback is that they are not transparent about their additional costs.

Starting From Zero makes the bold claim that it will show you how to start an online business from zero without requiring you to invest a sizable sum of money upfront.

With the help of this ebook, you can learn how to set up a drop-shipping business where you’ll sell the products of others. Since you are not required to produce these things from scratch, drop-shipping businesses are a fantastic way to diversify your revenue.

However, whilst you can make money with dropshipping, we believe there is a better alternative…

A Better Alternative

The sad truth is that unfortunately most of the programs promising to help you make money online are scams. I can say that confidently after exposing over 500+ of them here on this blog.

But the good news is that even though most of them are indeed scams, there are actually some very good programs in amongst them - some programs that can truly help you to earn money.

And out of all of the legit programs I've seen, the one I would recommend the most to anybody looking to get started online is Commission Academy. In my own opinion, that's the best place to start.

At Commission Academy, you'll be provided with everything you need (including the training & tools) to begin earning real money by promoting products or services for companies like Amazon online.

The best part is that there's literally no limit on the amount you can earn with it & the process is pretty simple which means that it's absolutely perfect for people that don't have much experience.

Some wealthy affiliates even earn as much as 5-figures per month... Or more!

Amazon Earnings Example

I mean don't get me wrong, that kind of money won't just fall into your lap without doing any work... But the harder you're willing to work at it, the more you stand to earn with it.

So if you're looking to get started but don't know which route you should go down or which program you should join (and don't want to waste money on bogus things that don't actually work), then I'd highly recommend checking out Commission Academy first. You can learn more about it here.

About the Author:
Born & raised in England, Dale is the founder of Living More Working Less & he has been making a living from his laptop ever since leaving his job as an electrician back in 2012. Now he shares what he's learned to help others do the same... [read more]
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